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Web Film
Collarts: Smash your ATAR
When it comes to university admission policies, institutions around the world reduce young people to a grade or single number. In Australia, that number is the Australian Tertiary Admission Rank (ATAR). But with creative subjects marked down, the ATAR is not a fair or accurate measure of creativity.
For Collarts, the Australian College of the Arts, this meant that exceptional creative talent was falling through the cracks of the system. So in a landmark initiative, we abolished the ATAR barrier to entry, empowering students to break free from their ATAR anxiety and realise their true potential. Announced in the week leading up to the release of ATAR results, the supporting social film sees students literally ‘smashing’ their ATAR with the power of creativity – shattering misconceptions to change the conversation, change preferences and change the course of lives. The film has received national news coverage, sparking debate for education reform.
Art Director: Killer Bowden Related |
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