TasWater: Save Water Drip-Hop

With clean, pristine water seemingly plentiful across the state, it was easy for Tasmanians to treat it like an infinite resource. So when TasWater introduced the idea of conserving water, it needed to inspire action without creating any worry.

Part of the ‘Save Water. Save our Thing.’ campaign, our radio took the form of a catchy ‘drip-hop’ music track. Led by a young female hero representing the future of Tasmania, she playfully educated the state on why saving water was just another part of loving water.