TV ad: Cadbury Roses: Showers

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Publicis Mojo Melbourne has Cadbury Roses rain from the heavens on deserving people in an emotive
in-camera sun shower of the classic “thank-you” chocolates. The proposition ofa simple thank-you has been executed in an uncomplicated yet magical way.
Twelve thousand of these chocolates were actually hand-wrapped and
practically dropped from a huge crane. Keeping the raining chocolates effect
entirely in-camera captures a lovely honesty to the emotion and reactions of
the recipients. The resulting visuals are incredibly compelling with a dash of magic realism.