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The purpose of the "SEE ART" campaign was to promote RoCo, the Rochester Contemporary Art Center, get the Rochester community to come see the art in the gallery, get local artists to … read moremake and enter art for RoCo’s open exhibitions and generally have art be a bigger part of people's lives. The campaign consisted of posters, social posts and DM and helped raise awareness and funds for the center's non-profit gallery, artist studios and exhibitions.
Art is all around us, including in common phrases people use every day. We started to see the word ART in other words. This inspired us to try to create full sentences where we could highlight the word ART. Inside each headline, a not-so-hidden secondary message answers the thought posed by the initial phrase driving the audience to participate and experience ART.
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