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Web Film

Britannia Pure Magic ChocoStars: Star Signs

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In a world where Oreo has taught everyone that there's only one way to eat a cream biscuit (Twist, Lick, Dunk), we challenged it. And we had a chocolate cream biscuit shaped like a star. So we said, every star sign has their traits and every star sign will eat a ChocoStars their way. So instead of one film, we made 12 films for 12 star sign. Used FB and Meta to target specific films to the respective star sign and generated a whole lot of engagement.
Credits Other credits

Client – Britannia Industries Limited

Siddharth Gupta, Gaurav B. & Sanchit Mittal.



Creative Team - Paritosh Lonkar & Ankita Sawant

Planning - Neha Punjabi, Mitali Kamath & Ramanathan Venkataramani

Account Management - Pranesh Arde & Mariam Jhabuawala



Producer – Alok Potnis

Executive Producer - Robin D'Cruz, Vikram Kalra, Shashanka Chaturvedi (Bob)

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