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Top 6: February 5th 2025
McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the … read morerelatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at McDonald's labels fan behaviours that are universal but so far un-named. The platform debuts today (27th January) with three 20 second films - Fries Eyes, The Gherkin Transfer and The Makeshift Table. The films show moments that are instantly recognisable to McDonald’s fans - from being distracted by a friend’s McDonald’s fries, to the seamless transfer of a gherkin between two people, to turning a lap into a makeshift table to enjoy a McDonald’s meal whilst on the train. They are brought to life in an observed, brutally simple style, with music to accentuate the action.
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Credits
Other credits
Agency
Chief Strategy Officer Tom Sussman
Planning Director Ipeknaz Erel
Communications Manager Imo Gowen
Planning Director Benjamin Obadia
Managing Partner Layla Potter
Business Director Jay Perry
Account Director Lauren Murphy
Account Manager Natasha Cawley
Account Manager Brittony Kelly
Account Executive Elizabeth Makinde
Head of Program Management Emily Patterson
Project Director Siobhan Mulcahy
Project Manager Adrienne Lindeque
Agency Producer Peter Williams
Media OMD
Account Manager Ellie Start
Account Manager Stephanie Holman
Account Manager Lewis Michael
Strategist Chris Mitchwell
Production
Executive Producer Darapen Vongsa-Nga
Producer Steve Overs
Production Manager Lexi Kiddo
Photographer Scott Grummett
Post Production / VFX Black Kite
Shoot Supervisor Pete Atack
VFX Lead Marcus Moffatt
Colourist Tom Mangham
Executive Producer Hannah Ruddleston
Producer Chloe Ensor
Editorial tenthree
Editor Billy Mead
Editor Greg Jennings
Edit Assistant Merel Schuurman
Producer Rachel Goodger
Music / Sound Factory Studios
Music / Sound Wake The Town
Sound Engineer Jack Hallett
Sound Producer Ciara Wakley
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