Morinaga: Ramune Dot Art, 3

Morinaga’s Ramune tablets, containing 90% glucose, are a popular snack among students as a focus booster while studying. On January 18 (Sat) and 19 (Sun) in Japan, the "National Common Test for University Admissions," a major academic examination, was held. To encourage students, we launched a billboard and social media images on .
Idea
We created a dot art graphic using 39,061 Ramune tablets, arranging each piece meticulously by hand. The process took 10 hours, with careful attention to detail to bring the design to life. The artwork symbolizes a defining moment in the journey of exam preparation. Also, we hid other tiny items such as a symbol of success, sakura blossam,a bell, an earbud and a button in the images like Easter eggs.