Classic FM: You May Not Know The Name, But You Will Know The Music

Global, the Media & Entertainment group, has created and launched a new marketing campaign to promote the UK’s most popular classical music station, Classic FM. The campaign, “You May Not Know The Name, But You Will Know The Music,” has been produced in-house at Global and it showcases how ingrained classical music is in popular culture. From marking the start of a UEFA Champions League football match (inspired by Handel’s anthem, Zadok the Priest), to a dramatic boardroom firing on The Apprentice (Prokofiev’s Dance of the Knights), classical music is everywhere in everyday life. So much is often instantly familiar, soundtracking numerous iconic TV and movie moments, huge sporting events, and many famous advertising campaigns too.