Mattr: Date Different, 2

Mattr allows users to ‘date different’ through its community-first approach and inclusive product design focused on creating authentic connections. Its ‘honesty box’ replaces the need for surface-level small talk, allowing users to get to know a potential match on a deeper level. From limiting matches to six potential quality connections per day to no-swiping, it aims to cultivate considered and mindful matching over incessant swiping. Mattr is also anti-algorithm, matching users based on interests, not other user behaviours, and prioritises users’ safety by using three-factor authentication to protect the safety of its community.

Mattr, the dating app designed to help users develop authentic and inclusive connections, has launched its first ever advertising campaign. The campaign will span London Underground and fly poster sites across London - showcasing Mattr’s commitment to disturbing the traditional dating app landscape. Mattr, which was co-founded by Havas London senior strategist Francesca Johnston in 2023, is the world’s first neurodivergent-friendly dating app. The campaign, which was creatively devised and executed by Havas London, reinforces Mattr’s ‘date different’ ethos, which has been at the core of the app’s mission since its inception. Featuring three distinct campaign assets which include lines such as ‘less emojis, more emotions’, ‘less swipe more swoon’ and ‘less predictable, more personal’, alongside striking fly poster designs, the campaign boldly challenges the traditional dating hallmarks often associated with the new year, and invites singles to step away from the performative pressures of dating apps and embrace a fresh perspective.