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Outdoor
Plenish: Give it a Shot, 2
Not all shots have to harm your dignity or lead to regretful late-night ex-texts. Some, such as Plenish’s health shots, are good for you and definitely something your nan would approve of. In its first campaign for Plenish, Lucky Generals is extolling the virtues of health shots by wryly comparing their positive effects and health benefits to the sometimes more problematic issues created by the not-so-healthy versions. The 'Give it a Shot' campaign has been created to drive awareness of Plenish, the number one brand for single shots in the UK and accelerate overall category growth. The campaign features Plenish’s range of health shots, including Ginger Immunity, Mango Vitamin D, Turmeric Recovery and Berry Gut Health and will drop in the last week of January when Dry-Janners need some extra motivation to keep the good habits going.
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