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Field Roast: No Beef - Super Bowl LIX

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The world has always witnessed its fair share of beef. From famous rivalries like Mozart and Salieri to infamous feuds like the Montagues and Capulets, beef has always been a staple of pop culture. But in modern times, it feels like there’s more beef than ever before. Whether it’s rappers dropping diss tracks or TV celebrities throwing drinks at each other. Field Roast wanted to know, what if there was a way to bring the world together, and stop all the beefing? As a brand that proudly makes delicious plant-based meat alternatives, Field Roast has long championed life without beef. Now they’re taking things one step further. Introducing: 'NO BEEF,' a campaign aimed at highlighting the benefits of going beef-free, on your plate, but more importantly, in your life.
Credits Other credits

Agency

Group Account Director Shawne Elnicki

Account Supervisor Logan Thomlinson

Strategist Britt Dow

Strategist Michael Vassos

Community Manager Nicole Mason

Project Manager Sydney Bokser

Integrated Producer Cherie O’Connor

Producer Nina Buis

Media Director Amanda Chapman

Media Director Fernanda Cunha

Editorial No Fixed Address

Editor Kevin Tian

Music / Sound Grayson Music Group

Sound Director Ali Willa Milner

Music Supervisor Rich Hamilton

Sound Engineer Brian Bernard

Sound Designer Ben Swarbrick

Music Producer Clare McGonigle

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