France's leading furniture and home décor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning … read moreAmerican photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products. It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.
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