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Office of National Drug Control Policy / Ad Council: It’s Gotta Be You
While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose. Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by StrawberryFrog, the new creative work underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone.
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