The Coca-Cola Company: Westside's Finest

The Coca-Cola Company (TCCC) has launched a new branded entertainment titled 'Westside’s Finest,' which celebrates the ever-present role of TCCC brands across generations. Illustrating the meaningful, comforting role TCCC brands play in people’s daily lives across generations, the new creative is a reminder that no matter how much things change over time, it’s comforting to know some things always stay the same. To tell the second annual story of its family of products, The Coca-Cola Company partnered with Kenya Barris, one of culture’s top authorities on illustrating families across generations. He is best-known as the creator of the shows Black-ish, Grown-ish, and blackAF. Featuring Lauren London, Lionel Boyce, Omari Hardwick and Nelson Franklin (as well as Kenya Barris acting alongside his actual family, wife Rainbow and children Kass and Bronx), the new creative depicts the 50-year journey of a family celebrating the sense of community and connection fostered by TCCC’s portfolio of products through the lens of a family-owned convenience store. Leveraging historical and pop culture moments across five decades, the film illustrates the seamless presence of TCCC brands throughout the passage of time, delivering comfort and familiarity no matter what changes life may throw our way.