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WWF: The Finger
The humble fish finger that became the ultimate symbol of ocean protest.
New Zealand is a country famed for its spirited and often unconventional protests-after all, we're the only nation to throw a dildo at a politician in the name of democracy. So, when the ocean was in trouble and Minister for Oceans and Fisheries Shane Jones was ignoring expert advice, WWF knew the playbook tear-jerking campaign wouldn't cut it. We needed something cheeky, unmistakably Kiwi, and impossible to ignore. Naturally, we launched a campaign asking the nation to "give the finger". The fish finger, that is.
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