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Hims & Hers: Sick Of The System - Super Bowl LIX
In 2024, 42% of American TV households were watching the Super Bowl. And, as of September 2024, over 40% of adults in the United States are obese. This is why Hims & Hers, the leading health and wellness platform, unveiling its first-ever Big Game ad, aiming to raise awareness to a critical issue – the obesity public health crisis – with a bold and direct spot showcasing the impact of obesity and the realities of the lack of access to life-saving weight loss treatments. The minute-long commercial aims to highlight in a direct way why the US is in an obesity crisis, while showcasing that Hims & Hers is committed to being part of easing the strain the weight loss drug shortage is placing on the millions of Americans who have obesity and are looking for help.
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