In early 2025, Bear Fight Whiskey launched its first-ever ad campaign starring none other than Gabriel Macht, posing the question: What’s Your Bear Fight? While he’s known for his … read moresharp, confident role as Harvey Specter, Gabriel has stepped into this latest venture as himself–the guy behind the suit, ready to take a playful look at all the challenges we face, celebrating with a damn good whiskey. Gabriel Macht brings his signature charisma, humour, and charm to this campaign. Off-screen, Gabriel isn’t a legal tyrant - he’s a guy who knows the value of great whiskey, great conversation, and finding joy in everyday battles. His partnership with Bear Fight Whiskey goes beyond the screen. As creative partner and equity stakeholder, Gabriel is leading the charge in connecting with people on a personal level, revelling in the grit and grace it takes to get through life’s twists and turns. This campaign invites people to share their daily 'bear fights' - those moments where you either go big or go back to bed. Bear Fight Whiskey is your go-to for a well-earned toast, because bold challenges deserve bold recognition.
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