Sweethearts Candies: Situationship Boxes

Tombras launches its latest campaign for Sweethearts Candies. The OG Valentine’s Day candy is once again leaning into current dating trends with ‘Commitment Hearts’ – conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave. New research reveals 83% of younger Americans have moved past the blurry ‘situationships’ the beloved brand commemorated with last year’s limited-edition run of 'Situationship Boxes.' Hence this year’s encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones – for lovers who want something really concrete. Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean “‘til death do us part.” All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.