Starring National Theatre alumnus Benedict Cumberbatch, the 85 second spot, opens on a dimly lit stage, before a spotlight illuminates a stand-alone wooden chair. A silhouetted … read moreCumberbatch walks into frame, ducking into the light and speaks to the audience, requesting them to ‘please, take your seats’. Suddenly, a montage of situational chairs flicker across the screen; the same wooden chair is shown to mirror the emotions in the voice over- ropes held in suspense, tears raining down, joy floating in a flurry of balloons, all before arriving back to Cumberbatch on an empty stage, who speaks to camera saying ‘one performance, an audience of millions, all from the best seat in the house’.
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