WeatherTech: Whatever Comes Your Way - Super Bowl LIX

Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this year’s Super Bowl teaser spot for WeatherTech from longtime agency partner Pinnacle Advertising. The music-video-inspired ad is set to the 1969 Steppenwolf rock ballad “Born to Be Wild,” as it follows four audacious women of a certain age living it up around town in their classic convertible. The spot was directed by Grammy-winning film and music video director Joseph Kahn, known for his music videos with artists such as Taylor Swift, Britney Spears, Eminem, Snoop Dogg, Beyonce, Post Malone, Janet Jackson, Mariah Carey and many more.