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One of Swiggy Instamart’s most high-demand categories is fresh fruits and veggies.
It's a key entry point for first-time users exploring the app.
The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.
And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments.
So we leveraged our search bar to create an intriguing and quirky story about a sudden need for diaper, while going through an assortment of possibilities.
Because whatever’s on your mind, we get it for you, in 10 minutes.
Credits
Other credits
Director: Harshik S Suraiya
Executive Producers: Vinit Bhatt & Chintan Pandav
Producer: Milin Shah
DOP: Swapnil S Sonawane
Production Designer: Nida Shaikh Diwan
Music Director: Karan Malhotra
Storyboards: Girish Malap
Swiggy Team:
Mayur Hola, Prateek Suri, Yudhajit, Akhila Anil and Ishita Mehta.
Director’s Assistant: Jaanvi Haria
Creative Partner (Vanilla): Amit Kumaran
Chief AD: Varun Vij
2nd Assistant Director: Rishabh Adi Bhagat
2nd Assistant Director: Alavi Hamdani
Production Team: Rajesh S Shah, Nipun Amlani, Jitendra Sontate, Ajay Bhatia, Shashi Shirshat, Dev Singh Bist
1st AC: Prewes Bohra
2nd AC: Vinit Shinde
Focus Puller: Sajjad Anwar
Gaffer (Light Craft & Sound P.Ltd): Ganesh Dhalpe
Disco Light Operator (Light Craft & Sound P.Ltd): Rohit Singh
Key Grip: Shabad Khan
Sound Recordist: Manoj Panda & Sanjay Dakua
Costume Stylist: Preet Kapadia
Make-Up & Hair: Umesh Belchada
Art Directors: Komal Girkar & Pratik Uppal
Pack-maker: Ismail & Narendar
Casting: Paritosh Tiwari - Team Download
Cast: Akshat Verma, Yash Sehgal, Ayat Sheikh, Cyrus, Gaurav Sikhri, Archana Kumar, Shiv Tandon, Archi Mishra, Yuvansh, Viraj, Laxmi Rawat, Nazlin Jameela Saleem
Editor: Rishabh Adi Bhagat
Voice Over: Manoj Shetty
Post Producer: Ramesh Savalge
VFX Team: The Cirqus
Online Studio: Prime Focus
Online Editor: Ravi Sharma
Sound Studio: Boing Recording Studios
Sound Engineer: Neville
Asst. Sound Engineer: Tarush Saxena - Boing Recording Studios
Colorist: Ivan Narozhnyi - Nube
DIT: Rohit Shinde
Camera Attendant: Pankaj Dubey
Junior Cast Coordinator- Raj N Munnan & Co - Zeeshan
Animal Coordinator: Animal Gurukul - Asif
Dressman: Guddu
Security (Lock Up): All Access - Machinder
Spot Team: Krishna & Team
