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Direct Marketing
Electrolux: From: Electrolux For: Dad
The home appliance category is still not considered a gift option for men. To demonstrate that our products are an excellent choice, we created a catalog of our products with two main objectives: first, to present our portfolio to dads in clear and accessible language, and second, to offer a white noise playlist with the sounds of our appliances, to help soothe and lull their babies to sleep.
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