Embed Video
Set to air in the third quarter of the Big Game, the spot was created by New York-based indie agency nice&frank and directed by Park Pictures' Lance Acord, and slows down the ‘Fast & Furious’ franchise to an unprecedented, soothing speed. In the 30-second film, Dom Toretto, played by Vin Diesel, and Michelle Rodriguez’s character, Letty Ortiz, enjoy a sunny cruise along the coast in a customised Häagen-Dazs convertible Chevelle. Ludacris as Tej Parker also makes a surprise appearance to tell them to speed up, only to be told ‘not today’ as the pair enjoy an ice cream and turn up Smokey Robinson’s ‘Cruisin’ on the stereo.
Credits
Other credits
Chief Strategy Officer Graham North
Gold sponsors
The Best Ad Jobs Retrieving latest jobs
Visit Campaign Brief for Australian creative
