Beauty brand Dove is back at the Big Game with a new ad to raise awareness of the impact negative body talk can have on girls in sports. Inspired by the findings that nearly half of … read moregirls who drop out of sports are criticized for their body type, Dove's 30-second spot will air during the fourth quarter, with an important message about boosting body confidence in young athletes. Created in partnership with Ogilvy UK, the ad underscores Dove's ongoing commitment to keeping girls in sports through the Body Confident Sport program - a first-of-its-kind and scientifically-proven set of coaching tools to build body confidence in 11-17-year-old girls and encourage them to stay in sports.
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