NERDS candy is back at the Big Game in 2025, and ready to take viewers on another multisensorial experience to ‘unleash their senses’, highlighting the fan-favourite NERDS Gummy … read moreClusters candy. The 30-second spot titled “Wonderful World of NERDS” is the brand’s second Big Game ad and follows last year's incredible fan response and continued fandom for the brand. The ad is expected to air in the third quarter and brings to life the unexpected union of when crunchy NERDS meet a gummy centre to deliver an epic experience full of something wonderful. The campaign starts with a teaser video featuring chart-topping singer-songwriter Shaboozey enjoying a bag of NERDS Gummy Clusters product while strumming his guitar. As he takes a bite into the crunchy, gummy goodness of NERDS Gummy Clusters candy, a magical melody bursts from a retro jukebox, and a Nerds character appears on his guitar, dancing to the beat. A full sensorial experience begins with a mix of colours, sounds, and next-level transformation.
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