HexClad: Unidentified Frying Object - Super Bowl LIX

HexClad, the most innovative kitchenware brand in the world, today unveiled 'Unidentified Frying Object', its first-ever Super Bowl commercial that will air during the big game on February 9th. The historic :30 second spot stars culinary icon and HexClad partner Gordon Ramsay, who showcases the brand's 'out-of-this-world' technology alongside a surprise cameo appearance by actor and comedian Pete Davidson in an intergalactic kitchen escapade. The 'Unidentified Frying Object' ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ground breaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad's hybrid technology as an otherworldly discovery. Through surprise and delight, the ad takes viewers on an adventure that suggests the company's revolutionary cookware might just be too advanced to have originated on Earth.