Sweaty Betty: Don't Sweat It

British retailer Sweaty Betty, in collaboration with creative agency House 337, launches its first global campaign today. The campaign brings the brand’s ethos of “fitness that fits you” to life through a comprehensive 360-degree approach. Spanning film, out-of-home (OOH) advertising, social media, in-store activations, website content, email marketing, and press, the campaign aims to make Sweaty Betty stand out in the increasingly competitive athleisure market.