Ceres: For the Outstanding Fans (Breath)

Cheering for a sport is a sport.

Ceres, a beer brand distributed in Italy, celebrates the “champions of cheering” with an OOH and DOOH campaign. Those supporters who, from the stands, at the bar, or at home, turn cheering into a performance on par with the players on the field.

In a world where brands celebrate only athletes, Ceres shifts the spotlight to those who run, sweat, and cheer with the same intensity as the players. Those who end the match exhausted, without even stepping onto the field—out of breath from chanting or shirtless as if they had scored.

This unique way of experiencing fandom deserved to be celebrated with the same epic flair as athletes. To do so, real fans were captured in heroic shots by sport & lifestyle photographer Andrés Juan Suarez. And each image is accompanied by headlines that praise them as champions.

With this campaign, Ceres reaffirms its authentic connection to fans, cementing its status as a love brand for the world of real supporters.