KFC: It's Finger LIX Good, 1

With the Big Game a mere two sleeps away, excitement is bubbling as fans finalise their watch party plans, lock in bets for the winner, and ensure their menus are right for the occasion. Of course, ‘finalise’ is the operative word here. Sure, the relief that comes with having plans locked in is always welcome, but KFC Canada is looking to throw a wrench into the works with its latest digital out-of-home campaign – a compelling suggestion that viewers make some last minute adjustments to their game day spreads. Created in partnership with the brand’s agency of representation, Courage Inc., the work capitalises on the insight that this is, in fact, Super Bowl LIX… Roman numerals that sound awfully close to a certain word in the franchise’s iconic tagline, ‘It’s Finger Lickin’ Good’.