Condom and lubes brand Durex, is turning up the heat this Valentine’s Day with Afterglow, a bold, sex-positive campaign led by McCann London that’s all about embracing pleasure and … read morewearing your satisfaction with pride, because great sex doesn’t just feel amazing, it looks it too. The creative idea, shaped by creative directors Manuel Castillo and Enrique Torquet from McCann Madrid, is simple but powerful: great sex with lube boosts your afterglow. Whether solo or with a partner, lube takes pleasure to the next level, and the science backs it up. From vaginal and anal sex to solo and partnered play, Durex research reveals that lube users consistently report greater satisfaction. But while 28% of Brits have used lube to enhance their sex lives, only one in six say their partner truly knows how to give them pleasure. That’s a gap Durex is ready to close.
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