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Web Film

Powerbeats Pro 2: Behind the Design

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Beats introduces its most advanced fitness headphone yet, the Powerbeats Pro 2 - redesigned for maximum stability and engineered for athletic performance. Featuring cutting-edge innovations, the upgraded model includes hyper-accurate heart rate monitoring, adaptive EQ, active noise cancelling, transparency mode and an improved ear hook for a locked-in fit. To showcase the Powerbeats Pro 2, FutureDeluxe crafted a visually striking three-minute film, seamlessly blending a dynamic live-action shoot, CGI and 2D motion graphics. The film highlights the product’s advanced features through different chapters of storytelling and immersive visuals.
Credits Other credits

Production

Line Producer Wendy Bryant-Giles

Line Producer Karina Lomelin Ripper

Line Producer Madison Janke

1st AC Jared Rogers

1st AC Jesse Tobler

Camera Operator Sam Ortega

Digital Imaging Technician Ben Molyneux

Gaffer Cameron Briggs

Tech Lead Duray Thirdgill

Set Designer Josh Soto

Wardrobe Kim Miller

Wardrobe Maki Katsumoto

Hair and Makeup Kylie Sallee

Hair and Makeup Kendahl Robarts

Post Production / VFX FutureDeluxe

Animation Jake Wyand

Animation Nick Bauer

Animation Dagmar Irrig

Animation Garet Gioia

Animation Ewan Davidson

Animation Yaro Svyatykh

Motion Designer James Spink

Modelling David Rencsenyi

Modelling Alex Whyles

Editor Matt Cronin

Post Production / VFX The Harbor Picture Company (US)

Compositing Igor Gama

Animation Pavel Zakharov

Storyboard Artist Sylvie Minios

Music / Sound UP&AT’EM

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