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Cipla: Animals

Cipla, a leading pharmaceutical company, launched the "Bachon ke liye, Inhaler hai sahi" (For children, inhalers are the right choice) campaign to break the stigma around inhaler use for children with respiratory conditions like asthma. The campaign leverages visually engaging watercolor illustrations of animals with the inhaler cleverly placed as part of their anatomy.
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Photographer : Dinesh Gaur

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