C6 Bank: Filters of life

C6 Bank, a full-service digital bank that offers a range of banking services to individuals as well as small and midsize businesses has just launched a new advertising campaign that features the C6 Carbon credit card and its 13 colors, available for customers and to be chosen in the app. The pieces created by Tech & Soul highlight the card's colors and the special moments it can provide. The blue version of the C6 Carbon, for instance, comes to life and is transformed into the scene of a diving in the pool. The wine-colored card gives way to the orange sky of a hot air balloon ride in Cappadocia, while the terracotta card is transformed into a tennis match on a clay court.
From today, the pieces will be coloring digital panels, street clocks, street temperature clocks, and bus stops in the main Brazilian cities like São Paulo, Rio de Janeiro, Recife, and Salvador, as well as spaces in shopping malls and airports. During Carnival, the campaign will make reference to elements of the festivities that match the iridescent variation of the C6 Carbon colors. Named "Filters of Life," the campaign will also be aired on pay TV.