Vanish, the global brand leader in stain remover, presents an emotional short film that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. The film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
Other credits
CREDITS
Title: The Bully Monster
Agency: BETC HAVAS
Client: Reckitt
Product: Vanish
Duration: 2’45”
CCO: Erh Ray
VP Creative Directors: Alexandre Vilela (Xã) & Sophie Schönburg
Creative Directors: Juliano Almeida & Paula Junqueira
Creative Team: Adriana Martins, Ricardo Montes, Maria Clara Cardão, Vinícius Oliveira, Marconi Filho, Kaynã Michelin
Brands & Business: André Gomes, Paula Basso, Débora Bettoni, Vitoria Favaron, Gustavo Sampaio
Media: Erika Cabral, Gabriel Roveri, Guilherme Cesca, Leticia Gonzalez, Jessica Aono, Mateus Dias, Thiago Gama, Alexandre Ventura
Strategy: Irina Didier, Nádia Cardoso, Bruno Souza
Content: Irina Didier, Natália Moreno, Gabrielly Simião e Carina Nascimento
Audiovisual Production: Ana Casagrande, Bia Basilio, Priscila Moscovich, Paula Ferrari
Production Company: LOBO
Directors: Gabriel Nóbrega & Pedro Conti
New Business Director: Luiz Braga
Project Director: Márcia Guimarães
Project Managers: Rubia Elias, Carolina Gorga
Editing: Eduardo Silva
Motion Graphics: Luiz Ferreira
Compositing: Diogo Girondi & José Eduardo Ambrósio
Color Grading: Letícia Blanco
Finalization: Eduardo Silva & Ricardo Vaz
Post-Production Coordination: Tatiana Caparelli
Team Coordination: Rosangela Gomes, Ana Mendes, Nathaly Lopes
Editing Assistants: Fábio Augusto, Isabela Balbo, Marcos Tavares
Content Strategy: Mat Rodrigues
Animatic: Márcio Guerra
2D Concepts: Marcos Felix, João Capoulade, Ivan Freire
2D Props: Wilson Panassi, Rafael Fernandes
Game Development: Diogo Kalil
3D Team Coordination: Ana Mendes
3D Coordinators: Franck Falgueyrac & Diego Esteves
Lead 3D Modeler: Tiago Mesquita
3D Modelers: Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani
Lead Rigging: Rafael Dias
Rigging Team: Rafael Dias, Rafael Shiva, Gabriel Nakata
Lead Animation: Larissa Paz & Michael Maron
Animation Team: Larissa Paz, Michael Maron, Camila Silva, Camila Fazolin, André Lorenzini, Chan Tong, Mendel Mendes, Fabiano Gama
Rendering: Diego Esteves, Mauricio Pirillo
Matte Painting: Ricardo Riamonde
Lead Simulation: Luiz Duarte
Simulation Team: Luiz Duarte, Eduardo Dutra
LookDev: Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo
Sound Production Company: DaHouse Audio
Composers: Lucas Mayer & Silvinho Erné
Music Producers: Lucas Mayer & Silvinho Erné
Mix & Sound Design: Lucas Mayer & Rodrigo Deltoro
Executive Production: Lucas Mayer, Andrea Oliveira, Carol Masseti
