Channel 4: Meme Girls

In a unique collaboration with Saatchi & Saatchi, Channel 4’s Random Acts premiered a new short film by Meme Girls, an emerging creative duo, who were featured in Saatchi & Saatchi’s 2024 New Creators Showcase at the Cannes Lions International Festival of Creativity. Commissioned by Saatchi & Saatchi and in partnership with Channel 4, the brief to directors was simple but powerful, exploring the interaction between the worlds of TV and advertising. Meme Girls, who pride themselves on creating ‘young-driven’ anarchic aesthetic’ work, delivered a striking, authentic response, offering a raw perspective on identity and belonging in the online era.