DoorDash: Basketball

Towards the end of 2024, hip-hop legend Kurtis Blow breathed new life into his classic '80s anthem Basketball to celebrate DoorDash's renewed partnership with the NBA. Teaming up with Grammy-winning producer Hit-Boy, Blow added shout-outs to today's NBA stars and enlisted rising talent Lola Brooke to drop fresh bars honouring the WNBA. Directed by the dynamic duo of Dave Meyers and his daughter Cassidy, the music video brought the energy of New York City to life, featuring Knicks standouts Jalen Brunson and Josh Hart alongside WNBA icon Sue Bird. Ellen Utrecht, founder of MikeTeevee and the project’s executive producer, hailed the project as a bold step forward, blending music and sport to define a new era of branded entertainment.