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Top 6: October 22nd 2008
It’s well known around the world that Impossible Is Nothing to adidas, and that the adidas Originals brand lives to Celebrate Originality. Armed with those two simple creeds, adidas … read moreOriginals and agency Lifelounge Melbourne have launched the new campaign titled “All Day I Dream About Sneakers” (an acronym for adidas). The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand. The campaign is supported by Point-of-sale, viral films and a celebratory exhibition of Träumer’s sculpted ‘dream sneakers’ at Melbourne’s Dakota 501 store. For a campaign overview and exclusive downloads visit www.lifelounge.com/all-day-i-dream-about-sneakers.aspx
read less...Photographer: Christopher Tovo at C.I.Studios in Melbourne
Retouching: Todd Riddiford
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