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QNB Group: UNSOLICITED ADVICE

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QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy. This campaign humorously tackles the ubiquitous experience of receiving unsolicited financial advice from friends, family, and even strangers, positioning QNB as the trusted financial partner in an unpredictable world.

The campaign marks the third major collaboration between QNB and the creative teams at Pitch Marketing and DONE Creative Company. It showcases Ahmed Helmy as himself, navigating a series of amusing scenarios where he is bombarded with questionable advice from everyone around him. The campaign was produced by Boomtown Production and directed by Kean Pearce Shaw.
Credits Other credits

Graphic Designer: Lea Saliba

Arabic Copywriter, Associate Creative Director: Manar Munjed



Boomtown Productions:

Executive Producer: Daniel Kilalea

Producer: Zoey Gumbs/ Kholoud Osman

Director of Photography: Thomas Hole

Photographer & Social Media Films Director/DoP: Andre Boyakov

Post Producer: Mannu Singh

Editor: Neda Shair

VFX Supervisor & Visual Effects: Jamie Watson & Heckler

Colorist: Fergus Rotherham

Music Composition & Sound Design: Luis Ortega González at Isilik Studio

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