QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy. This campaign humorously tackles … read morethe ubiquitous experience of receiving unsolicited financial advice from friends, family, and even strangers, positioning QNB as the trusted financial partner in an unpredictable world.
The campaign marks the third major collaboration between QNB and the creative teams at Pitch Marketing and DONE Creative Company. It showcases Ahmed Helmy as himself, navigating a series of amusing scenarios where he is bombarded with questionable advice from everyone around him. The campaign was produced by Boomtown Production and directed by Kean Pearce Shaw.
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