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Volvo: Awareness

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For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience – and remind people that small trips into nature can be grand experiences. Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring you closer to nature.
Credits Other credits

Agency

Account Executive Katarina Klofsten

Account Executive Ewa Edlund

Account Executive Sofie Ahlström

Agency Producer Lena Sellman

Designer Jerry Wass

Designer Jonathan Eng

Strategist Maria Hallenborg

Production

Executive Producer Sophie Tamm Christensen

Producer Joi Persson

Director of Photography Maximilian Pittoer Cosmic Talents

Director of Photography Louis Lustermann

Online Editor Olle Black

Online Editor Mikael Pettersson

Producer Helena Fröling

Photographer Todd M Duym

Post Production / VFX Cabin Edit

Editor Nik Kohler (Cabin)

Post Production / VFX AOA

Editor Elias Nilsson

Post Production / VFX Tint Post

Colour Grading Oskar Larsson

Editor Leo Holte

Music / Sound Ballad Sph

Sound Studio Philip Flindt

Sound Studio Gregers Marsk

Composer Felix Rösch

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