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Odido: Meaningful Logo
Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These messages of encouragement were printed on the skaters' suits in the place of Odido's logo to provide the skaters with extra motivation in their battle on the ice. Piloted during the ISU Short Track World Tour – Odido Cup, the Dutch telecom company hopes to further strengthen the bond between athletes and their ‘inner circle’. Odido plans to donate logo placements on Dutch national team suits and shirts across several sports this year leading up to the Milan Winter Olympics.
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