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Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These messages of encouragement were printed
… read moreon the skaters' suits in the place of Odido's logo to provide the skaters with extra motivation in their battle on the ice. Piloted during the ISU Short Track World Tour – Odido Cup, the Dutch telecom company hopes to further strengthen the bond between athletes and their ‘inner circle’. Odido plans to donate logo placements on Dutch national team suits and shirts across several sports this year leading up to the Milan Winter Olympics.
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Credits
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NEBOKO
Innovation Director Dani Polak
Brand Director Matthijs van Schie
Strategist Pien Eijsvogel
Brand Manager Su Ling Tan
Helsinki
Social Niiniaho
Media Dentsu Creative Amsterdam
Media Essense Media
Production MAKE
Producer Maarten von Schmidt
Sound Jeroen Spanjaart
Motion Designer Bernat Amengual
Production Shapevisions
Camera Operator Dennis Kruijswijk