Jack.org: We’ll Own That Feeling

It’s no secret that youth mental health is at a critical juncture; 4 in 10 youth say that their mental health symptoms impact their everyday lives, and suicide remains one of the leading causes of death for young people. So, why is it that mental health conversations so often focus on the point of crisis while overlooking opportunities for early intervention? With that in mind, Jack.org, Canada’s largest network of young people supporting their peers in mental health, is taking a bold step to address this gap. With a newly unveiled brand transformation, the organisation is shifting its focus toward equipping youth with the skills and strategies needed to prevent mental health crises before they occur. A powerful brand video produced by Cossette and Fela.