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1664 Blanc: Fashion Week
1664 Blanc, the premium beer brand, is making a bold statement this season by stepping back into the world of fashion with an innovative campaign by Fold7. 1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. Not just comparing itself to luxury items, but behaving like one – embracing an attitude that is as stylish and playful as the industry it celebrates. As Principal Partner of London Fashion Week (LFW), the brand will have a strong presence at key events in London. Positioning itself as a luxury item worthy of the runways through striking creative assets that transform the iconic blue bottle into exclusive fashion-inspired visuals. Showcasing the bottle as a designer puffer jacket, a meticulously woven object in the making, and an explosion of makeup powder imprinted with its silhouette — each piece reinforcing 1664 Blanc’s place in the premium lifestyle space. Launching during London Fashion Week on Thursday 20th February, the campaign will roll out nationwide from 20th February to 30th March, appearing in key cities such as Manchester, Edinburgh, Birmingham, and Bristol, exclusively through high-impact digital six-sheet placements.
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