Gladiator: A new breed of dog toy...

Introducing Gladiator Dog Toys – the ultimate in durability. For our campaign with Bunnings, we wanted to emphasize the toughness that sets these toys apart. We created the theme ‘A New Breed of Dog Toy’ to showcase their strength, using tough, leather-jacketed dogs as our central visual. These dogs aren’t just cute—they’re strong and rugged, much like the toys themselves. Unlike ordinary toys that fall apart after just a few chews, Gladiator Dog Toys are built to withstand even the most enthusiastic pups. The campaign highlights their unmatched durability in a way that’s bold and memorable, positioning these toys as the perfect solution for pet owners who need something that can handle their dog’s toughest play sessions. It’s tough, it’s fun, and it’s exactly what your dog needs.