MyEco Bag: Here's a Rubbish Idea...

We continued to roll out our creative for MyEco Bag, including a campaign that demonstated the ‘real time’ process of a MyEco Bag composting as worms munched away... The Reactor has been helping MyEco Bag grow their profile since they first got onto the shelves of the big retailers in 2020. My EcoBag is the perfect product for contemporary needs, but with all the green-washing of the mainstream plastic manufacturers, they needed help to simplify their message and get cut through on social media and in the supermarket aisle. We continue to help them evolve their brand look & feel and built a fun, light-hearted campaigns that built awareness of their planet-friendly message without getting too worthy or dull. Sales were double initial projections and ensured big box grocery would go beyond trial phase and stock them for the long term.