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Integrated
Ocean Spray: Sugar
Working in conjunction with the Ocean Spray team, we continued to develop the “Drink Different” campaign, built on the insight that Cranberry isn’t the obvious choice, but it’s a great one. The drink’s harvesting, flavour, look, health benefits, and devotees are all a little different to the norm, and that’s something we celebrate in this ongoing Digital and OOH campaign.
Media Buyer/Planner: Elise Hedley Dale Related |
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