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Vodafone: Double Coverage Activated

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Based (loosely) on real events, this spot playfully depicts the exact moment Vodafone's newly doubled network coverage comes into effect at different locations around Australia. Flirtatious bartenders, gravediggers, marauding llamas and ill-prepared rafters all feature in this new brand spot for Vodafone set to Patrick Hernandez’s bonafide banger ‘Born to be Alive’.
Credits Other credits

Ariel Martin - Director

Jim Ingram - National Chief Creative Officer

Adam Ferrier - Chief Strategy Officer

Margie Reid - CEO

Paul Swann - Chief Creative Officer

Sesh Moodley - Executive Creative Director

Phillippa Netolicky - General Manager

Zander Williment - Associate Creative Director

Felix Ettelson - Senior Art Director

Sophie Power - Senior Account Director

Esmé Fisher - Senior Producer

Joshua Manning - Strategy Director

Gerry Cyron - Head of Planning

Bryan Bryant-Steeds - Group Account Director





Client, Vodafone

Kieren Cooney, Group Executive

John Casey, Chief Marketing Officer

Lisa Cronin, Head of Brand Strategy

Rob Holmes, GM Commercial Marketing

Krista Blythe, Head of Brand

Danielle Colbert, Head of Marketing

Neharica Bawa, Marketing Manager





Agency partners

Starcom

Electric Sheep Music

Scoundrel

Arc Edit

Gold sponsors

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