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Blood: Period Squad
VML Singapore, a leading creative company, has partnered with menstrual care challenger brand Blood to launch the groundbreaking "Period Squad" campaign. This innovative initiative aims to challenge outdated perceptions and normalise conversations surrounding menstruation through a unique blend of cute characters, engaging content, and cutting-edge technology. The Period Squad comprises five distinct characters: Crampy, Spotty, Moody, Sleepy, and Paddy. The first four represent common period symptoms, while Paddy serves as the brand's voice, advocating for authentic and unfiltered portrayals of periods. The campaign debuted with a music video produced in collaboration with Piloto and Sixième Son. The video tackles menstruation head-on, depicting realistic period experiences, including leaks and blood splashes. Each character has a moment to shine, highlighting the specific symptoms they embody. The overarching message is clear: Periods aren't cute, and there's no need to apologise for that.
Account Manager Hinoti Joshi |
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