VML Singapore, a leading creative company, has partnered with menstrual care challenger brand Blood to launch the groundbreaking "Period Squad" campaign. This innovative initiative … read moreaims to challenge outdated perceptions and normalise conversations surrounding menstruation through a unique blend of cute characters, engaging content, and cutting-edge technology. The Period Squad comprises five distinct characters: Crampy, Spotty, Moody, Sleepy, and Paddy. The first four represent common period symptoms, while Paddy serves as the brand's voice, advocating for authentic and unfiltered portrayals of periods. The campaign debuted with a music video produced in collaboration with Piloto and Sixième Son. The video tackles menstruation head-on, depicting realistic period experiences, including leaks and blood splashes. Each character has a moment to shine, highlighting the specific symptoms they embody. The overarching message is clear: Periods aren't cute, and there's no need to apologise for that.
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