TV ad: FUZE Iced Tea: The Great Flavour Run

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The campaign centres on the concept that when you have an iced tea recipe this good (after all, it’s Canadians’ favourite!), you want everyone to try it. The Great Flavour Run, created by WPP Open X led by VML invites Canadians on one iced tea drinker’s mission to get every Canadian to try new FUZE Iced Tea and see for themselves that the new name packs the same iconic taste they grew up with. The campaign takes viewers on a cinematic journey to the farthest flung corners of the country, meeting Canadians from all walks of life and sharing the great taste of FUZE Iced Tea every step of the way. Helmed by Canadian director Mark Zibert, the film is an ode to Canadian culture and includes the anthemic track Money City Maniacs by Halifax’s own Sloan.