Britannia Good Day: Headlines, 2

Britannia Good Day is settling the debate of ‘which biscuit goes best with chai?’ with their new campaign: HEADLINES. Good Day and chai have been inseparable for years. After all, how else does every sip of hot tea bring to mind the familiar round shape of a Good Day? Don’t believe us? Try it yourself! Sip a cup of hot tea in front of the mirror - and voila, you’ll see Good Day forming on your mind too! This whimsical, singular visual idea is now powering ‘HEADLINES’ - Talented.Agency’s multimedia campaign to make Britannia Good Day chai’s best mate... by removing the product from the ad altogether! Consumer love for pairing Good Day with chai far precedes the active marketing charter at Britannia. But encouraged by this organic behavior, the charter took off in early 2024 - with a range of TVCs and an association this January with Chai Point at the Maha Kumbh, where lakhs of cups of chai were enjoyed daily with Good Day. With HEADLINES - the charter finds a singular creative idea to power its next phase.