Visa: Shopper

Visa is releasing a new brand campaign developed in partnership with Anomaly titled “Typewriter " which follows a young woman as she purchases a vintage “Typewriter” and follows along on all of her possible “journeys” – from becoming a famous screenwriter, to world-renowned restauranteur, to a globetrotting travel zine magnate. No matter who she wants to be, Visa can help her get closer to everywhere she wants to be. Visa is breathing new life into its iconic tagline “Everywhere You Want to Be” for today’s consumers. The journey isn’t just about where they’re going, it’s about who they’re becoming. The campaign shows how Visa enables everyday progress in both big and small ways – supporting people on their journeys to “making it,” one transaction at a time.